Introduction to Public Affairs and Government Relations

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Understanding the public policy landscape and how to influence it is becoming an indispensable skill for the investment management industry.

This half-day training course will provide an introduction to the policy and decision-making audience, sharing key principles for shaping communications, including the importance of brevity and persuasion. It will use an interactive and practical style, encouraging participants to apply the learning to their own public affairs/government relations objectives.

It is suitable for a wide range of professionals in the industry – not only those working directly in public affairs and government relations roles, but those involved in policy development, press, communications, General Counsel and investment management.

Key Learning Objectives:

• Enhanced understanding of policy and decision-makers and their needs
• Improved communications approaches and materials for policy and decision-makers

13:30      Welcome and introductions

14:00      Understanding the policy and decision-making audience

14:30      Political awareness, judgement and persuasion

15:00      Coffee break

15:15      Principles of communicating with policy and decision-makers

• Developing impactful key messages
• Building an effective argument
• Preparing successful briefings

14:15      Summaries

14:30      Close

Carys Davis, Owner/Director, The Other Place Public Affairs Ltd
Carys is a public affairs consultant and trainer, with experience working across industries and in charities, trade associations and the private sector. Until early 2016 she ran the FCA’s public affairs team, with previous experience in the charity sector, party policy and in Parliament. She trained as a journalist and holds a First Class MA in Human Rights. She was a Parliamentary Candidate in the 2010 General Election.

Carys specialises in public affairs strategy and delivery for trade bodies, charities and academics and in Select Committee training – particularly for high-profile, media-intense appearances. Clients include Dods Training, the UN Food & Agriculture Organization, the UN Economic & Social Commission for Western Asia, the European Investment Fund, StepChange, Key Group, the Motor Neurone Disease Association, the British Printing Industries Federation, Bournemouth University and Reading University.

All those who might work with politicians or officials, or whose work might benefit from a deeper understanding of how politicians and officials operate. This might include:

• Public affairs/Government relations professionals
• Public policy professionals
• Policy professionals
• Communications teams
• Legal teams
• Business strategy teams

IA Member £395.00 +VAT
Non-Member £545.00 +VAT

Pay using a credit card online, or if you wish to be invoiced please email your full details to: Training@theia.org

PLEASE NOTE: Full payment for the course must be made prior to the course commencement date.

• Any cancellation must be made in writing.
• For all cancellation received 15-30 days prior to the course start date, 50% of the course fee is still payable.
• No refund is given for a cancellation made 14 days or less prior to the commencement of a course.
• Transferring from one course to another is treated as a cancellation. You can substitute one delegate for another at no additional cost. In this instance, please give two business days’ notice.