Storytelling in Business - Interactive Webinar

This webinar builds the ability to tell clear, compelling stories in a business environment without the jargon, business-speak or long explanations that cause messages to drift. Participants learn how to use storytelling to inspire people, promote understanding and engage a wider audience in topics that might otherwise feel complex, technical, or “dry”. The techniques apply to conferences, business presentations, meetings and informal conversations at work.

Key Learning Objectives

• Turn business information into engaging stories that inspire and create understanding.
• Replace jargon-heavy explanations with clear, human narratives that land quickly.
• Apply the Content–Structure–Delivery (CSD) approach to build stronger stories consistently.
• Create hooks that win attention early and punchlines that make the message stick.
• Make stories more relatable and memorable so they become easy for others to retell.
• Adapt their storytelling style to different audiences and situations at work.
• Present their own content more confidently and engagingly using the techniques learned.

• Welcome + how today will work
• A story to open The “8 words that changed my life…”
• Why storytelling works in business (the evidence)
• What stories can we tell? The 7 universal story types
• The “3 steps to storytelling success”: Content + Structure + Delivery
• The Storytelling Test: NICE
• Build your own 60–90 second story (guided sprint)
• Q&A + Close

Ken Deeks MBE

Ken Deeks has been a presentation and storytelling coach for more than 20 years, working with organisations such as Accenture, EY, IBM and AstraZeneca. Previously a journalist before moving into in-house and agency PR, Ken has spent his entire career helping companies and individuals to deliver compelling content in a way that creates positive impact.

Ken is also the founder of Boycott Your Bed, previously known as Byte Night, the charity sleepout that has raised over £15 million for children’s charity Action for Children. Ken was awarded an MBE in 2015 for his services to charity.

This webinar is aimed at those who need to communicate complex information in a clear and engaging way. It is ideal for client-facing roles such as advisers and relationship managers, senior leaders looking to inspire teams, compliance and regulatory specialists simplifying technical topics, marketing teams creating impactful content, and analysts presenting data-driven insights with confidence.

£95.00 + VAT

Pay using a credit card online, or if you wish to be invoiced please email your full details to: Training@theia.org

PLEASE NOTE: Full payment for the course must be made prior to the course commencement date.

• Any cancellation must be made in writing.
• For all cancellation received 15-30 days prior to the course start date, 50% of the course fee is still payable.
• No refund is given for a cancellation made 14 days or less prior to the commencement of a course.
• Transferring from one course to another is treated as a cancellation.
• You can substitute one delegate for another at no additional cost. In this instance, please give two business days’ notice.